Contrary to popular belief, wellbeing is different from ‘happiness’. Happiness can come and go in a moment, whereas wellbeing is a more stable state of being well, feeling satisfied and contented.
Personal Wellbeing means satisfaction with various aspects of your life including:
IBIS tries to help customers and staff improve their wellbeing through many of these aspects, including improving people’s health through better food choices.
Overall health is achieved through a combination of physical, mental, emotional, and social wellbeing. The World Health Organization (WHO) in 1948 defined health as being "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity". Nutrition, food supply and the food choices we make, affect all aspects of our overall health.
IBIS is the dominant provider of food to the Torres Strait region and Aborigines and Torres Strait Islanders represent 79.8 percent of IBIS’ customer base. The unique opportunity for retail stores in remote Indigenous communities to positively influence the food supply they provide to the wider community is widely recognised. Through the use of public health strategies and educational activities retail stores can create environments which support health, thereby ‘making healthy choices easy choices’. IBIS has recognised that it is well positioned to undertake initiatives to address and improve the health status of Indigenous Australians living in this region.
Since 2005 IBIS has instigated several projects to improve the provision of healthy choices in its stores, including The IBIS Healthy Choice Program and Healthy Eating Healthy Life. These projects included the installation of fruit and vegetable chillers to ensure that a wider range of produce can be kept fresh and nutritious for a longer period of time, pricing policies to increase the affordability of fruit and vegetables, advertising predominantly healthy food and drink items on special, ensuring that their chilled cabinets contain at least 50% water or unsugared drinks, healthy cooking demonstrations and teaching people about making better food choices. In late 2008 IBIS employed a Store Nutritionist to further support and enhance IBIS’ efforts towards improving health outcomes in the Torres Strait. Nutrition promotion activities have become an integral part of the educational activities occurring as a part of the IBIS Healthy Food Programs. Activities have included nutrition education sessions, games, cooking workshops, store tours and a number of in-store resources including a system which ‘badges’ healthy food and drink items. An important element of these health promotion activities is that they have occurred in partnership with local community members and groups such as schools, local Indigenous Health Workers, childcare centres, women’s organisations and sporting groups. Forming partnerships with local Indigenous community members and groups is very important to ensure that public health and nutrition activities are appropriate and effective. By working together and helping each other to achieve a common goal, increased community participation is more likely, the overall success of the programs will be enhanced and more people’s health and wellbeing will improve.